Privacy Policy

1. Who we are

United Matchday is an independent football publication. The site is operated as a single-publisher project and is not affiliated with Manchester United Football Club or any other football club, league, or governing body.

2. What data we collect

We collect only the information necessary to run the service and to respond to you:

• Contact submissions: When you use the Contact Us form, we store your name, email address, subject and message so we can reply.
• Technical logs: Our hosting and database providers may automatically log standard request data such as IP address, browser type and pages visited for reliability and security purposes.
• Cookies and local storage: Essential cookies and local storage required for the site to function, plus cookies or identifiers that Google's advertising script may set (see section 5). We run no third-party analytics tracker.

3. How we use your data

We use the information we collect to:

• Operate, maintain and improve the website.
• Respond to contact-form enquiries.
• Diagnose technical problems and protect the security of the site.

We do not sell, rent or trade personal data. We do not use your data to train AI models.

4. Third-party services

We use football-data.org for fixture, result and competition data. Their use of your data is governed by their own privacy policy. We do not embed social-media trackers on the site.

5. Advertising and Google AdSense

Google AdSense advertising technology is installed on this website under publisher ID ca-pub-3907712830422560. Google and its advertising partners may use cookies, device identifiers, IP addresses and similar technologies for purposes including ad delivery, measurement, frequency control, fraud prevention and security, and — where permitted and consented to — advertising personalisation.

The presence of Google AdSense technology does not necessarily mean that a display advertisement appears on any given page. No display ad units are configured on this site at present, so advertisements are not currently being shown. Advertising availability depends on our advertising configuration, our page-eligibility rules, your consent choices, geographic requirements and Google's own systems.

Where advertising is served in future it may be personalised, non-personalised or limited, depending on applicable law, your choices and Google's configuration. Where required, advertising-related storage and personalised advertising are subject to consent collected through a Google-certified consent solution. You can review and change Google's advertising settings at any time via My Ad Center, and read Google's advertising policies or our Cookie Policy.

6. Cookies

The Cookie Policy lists every category of browser storage the site uses and how consent is handled.

7. Data retention

Contact-form submissions are kept for as long as necessary to respond to and resolve your enquiry, then deleted within a reasonable period unless we are required by law to keep them longer.

8. Your rights

Depending on where you live, you may have the right to access, correct, delete or restrict the processing of your personal data. To exercise these rights, contact us using the Contact Us page.

9. Changes to this policy

We may update this policy from time to time. The latest version will always be posted on this page with the updated date.